Clay
GTM data platform that enriches leads from 100+ sources and uses AI research agents to personalize outbound at scale.
Overview
GTM data platform that enriches leads from 100+ sources and uses AI research agents to personalize outbound at scale.
Clay uses a freemium model with a free plan; paid-tier pricing varies, so check the official pricing page for current plans.
Clay is one of 30 AI Marketing tools tracked on ToolScanner. You can compare it side by side with alternatives, check verified monthly-billing prices, and add it to your AI stack to see what your whole setup costs.
Pricing
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Frequently asked questions
Is Clay free?
Yes — Clay has a free plan you can start with; paid-tier pricing is listed on the official site.
How much does Clay cost?
Clay doesn't sell a single flat monthly plan, so we don't list one number here — check the official pricing page for current plans.
Does Clay offer a free trial?
No free trial is listed for Clay, but the free plan lets you try it without paying.
What is Clay used for?
GTM data platform that enriches leads from 100+ sources and uses AI research agents to personalize outbound at scale. On ToolScanner, Clay is listed under AI Marketing.
What are the best Clay alternatives?
Popular AI Marketing alternatives include Instantly, BuzzSumo, Frase, Scalenut. You can compare any of them with Clay side by side on ToolScanner.
Where can I check Clay's latest pricing?
On the official website — providers change prices and plans at any time, so always confirm there before purchasing. ToolScanner shows the monthly-billing price as of our last check (last verified 2026-07-28).